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Dairy chocolate milk beverage is a tasteful product and well consumed in Brazil. The increase in production, as well as the use of byproducts by the food industry in its formulation, makes this an interesting product from the economics and sensory point of view. This study evaluated the acceptance of six commercial dairy chocolate milk beverages available in the market, intending to draw the internal preference map of the costumers. Through affective sensory tests, one hundred twenty consumers analyzed the samples and evaluated flavour, appearance, sweetness, odor, texture, global impression and intention to purchase. The results were statistically analyzed using ANOVA and Tukey test considering p≤ 0.05 as statistical significance. Two samples had the best performances in five of the six attributes studied. Also, one of these two samples showed the highest positive purchase intention. With these results, it was possible to draw the internal preference map of the customers, showing the two best-evaluated samples surrounded by the majority of the customers, and two more distant groups of samples, even if they have a small niche of customers around them, which shows that even with the difference in the performances, dairy beverages flavored with chocolate are products of great acceptability by the customers.