作者
Theovani Dwyanti Lian, GHM Kapantow, Ribka M Kumaat
发表日期
2020/8/7
期刊
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
卷号
2
期号
2
简介
This study aims to measure the level of consumer satisfaction at Cafe Gudang Imaji, in terms of product, price, place, promotion, and service aspects. This research was conducted from March to June 2020. Primary and secondary data were used in this study. Respondents consisted of 30 people were selected using accidental sampling technique. Data were measured in the Likert scale, and then analyzed using the Consumer Satisfaction Index (CSI).
学术搜索中的文章
TD Lian, GHM Kapantow, RM Kumaat - Journal of Agribusiness and Rural Development …, 2020