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This study aims to identify the precise competencies that employers are seeking for big data analytics professions and whether higher education big data programs enable students to acquire the competencies.

This study utilizes a multimethod approach involving three data sources: online job postings, executive interviews and big data programs at universities and colleges. Text mining analysis guided by a holistic competency theoretical framework was used to derive insights into the required competencies.

We found that employers are seeking workers with strong functional and cognitive competencies in data analytics, computing and business combined with a range of social competencies and specific personality traits. The exact combination of competencies required varies with job levels and tasks. Executives clearly indicate that workers rarely possess the …