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This study attempted to recognize factors restrict young generations to practice Malay traditional festive foods. The study employs the observation method to tap on the actual food preparation process of the Malay festive celebration. Limited knowledge and skills of Malay traditional food and lack of family support the factors that identified to restrict young generation to practice Malay traditional festive foods. Through traditional food knowledge, it enables individual to continue practice and transfer or pass down the knowledge to the young generations in order to ensure the food traditions continue and evolve.