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We conducted a survey in the northern Great Plains to better understand farmer-preferred learning sources and formats, influential factors, and challenges related to adoption of diversified crop rotation systems. University Extension was ranked as the second most preferred learning source, lagging only behind other farmers. Most farmers listed short seminars and Extension fact sheets as their most preferred learning formats, and most viewed crop productivity and soil health as the most influential factors for new-practice adoption. Our findings can help Extension educators better facilitate future adoption of diversified cropping systems as a conservation practice.