作者
Mohammadreza Ghorbani
发表日期
2008/6/12
期刊
World Applied Sciences Journal
卷号
4
期号
4
页码范围
523-527
简介
Saffron is a strategic product of Iran. Iran’s share of Saffron from the world production and export is almost 90%. However, this figure is much higher in the processing and marketing sectors. Marketing is an important component in Saffron production. So, in this paper we surveyed efficiency of Saffron marketing channel. Result showed that Marketing margin of Saffron is high so that producers receive less than 65% of final price of consumer. According to special advantage of this product, creation of regional marketing board beside exchange market for coordinating production, marketing and export and maintaining market share is suggested.
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