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This study aims to explore the factors affecting the adoption of digital reference services (DRS) among the university librarians in Pakistan.

Based on the adapted unified theory of acceptance and use of technology (UTAUT) model, the proposed study tested 12 hypothetical relationships through structural equation modelling (SEM) techniques. The study approach was quantitative based on a questionnaire distributed online to a sample of Pakistani university librarians and completed by 289 respondents. The questionnaire used in this study was developed from other validated instruments used in past empirical studies. Descriptive and inferential data analyses were performed through SPSS and AMOS for SEM.

The results revealed usefulness, ease of use and information and communication technology (ICT) skills as the significant predictors of the adoption of DRS …