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Jatirejo Village has the potential to become a tourist village because of its attraction as a Kolang-Kaling Processed Village (Kokolaka) and has a River Tubing Topongeli tour. On the other hand, Kandri Village also has tourist attractions such as Kreo Cave and Jatibarang Reservoir. The skill of making promotional media designs and compiling reports on business activities is important in a tourist village. Therefore, Diponegoro University students are interested in holding a service with the title" Strategy for Expanding MSME Market Share in Eko-Eduwisata Jatirejo Village and Gunungpati District Kandri through Strengthening Internal Quality." This activity was held from July–to August 2021 for 45 days. The service was carried out in Kandri Village and Jatirejo Village, which are located in Gunungpati District, Semarang City. The main result of this service activity is training to improve the soft skills of participants in making promotional designs, compiling financial reports, as well as several outputs such as Guidebooks and Typical Product Promotional Poster Designs. Based on the results of the implementation