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Considerable analytic attention has focused on interviewees’ talk as ‘accounts’, or ‘versions’, rather than as direct reports of attitudes or perceptions. However, despite recognition of the ‘co-construction of accounts’, little analytic attention has been given to the interviewer as central in the production of the talk. With this attention, we are left with an analysis of some decontextualized-features-of-talk (or discourse/identities/narrative/repertoires/rhetoric). By contrast, this article argues that interviews are inherently social encounters, dependent on the local interactional contingencies in which the speakers draw from, and co-construct, broader social norms. Through a close reading of one published paper and extracts from an interview, I document how interviewees and interviewers work to construct themselves as certain types-of-people in relation to the topic of the interview and reflexively the interview itself. I then show …