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With the robust uptick in the applications of Bayesian external data borrowing, eliciting a prior distribution with the proper amount of information becomes increasingly critical. The prior effective sample size (ESS) is an intuitive and efficient measure for this purpose. The majority of ESS definitions have been proposed in the context of borrowing control information. While many Bayesian models can be naturally extended to leveraging external information on the treatment effect scale, very little attention has been directed to computing the prior ESS in this setting. In this research, we bridge this methodological gap by extending the popular ELIR ESS definition. We lay out the general framework, and derive the prior ESS for various types of endpoints and treatment effect measures. The posterior distribution and the predictive consistency property of ESS are also examined. The methods are implemented in R programs available on GitHub: https://github.com/squallteo/TrtEffESS.