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Stimuli associated with rewards can acquire the ability to capture our attention independently of our goals and intentions. Here, we examined whether attentional prioritisation of reward-related cues is sensitive to changes in the value of the reward itself. To this end, we incorporated an instructed outcome devaluation (Experiment 1a), “super-valuation” (Experiment 1b), or value switch (Experiment 2) into a visual search task, using eye-tracking to examine attentional prioritisation of stimuli signalling high- and low-value rewards. In Experiments 1a and 1b, we found that prioritisation of high- and low-value stimuli was insensitive to devaluation of a previously high-value outcome, and super-valuation of a previously low-value outcome, even when participants were provided with further experience of receiving that outcome. In Experiment 2, following a value-switch manipulation, we found that prioritisation of a high-value …