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" Insufficient milk" has long been cited as a major reason given by women for the termination of breast feeding, which many call" sevrage." While most authors have maintained either a skeptical or a bewildered stance toward such data, some appear to assume simply that many women cannot produce sufficient breast milk. Since one of the implications of this assumption is that a substitute for human milk is a widespread necessity, even in early infancy, this view is attractive to the infant formula companies who have stressed the Importance of Insufficient milk in their writings. One such company, Ross Laboratories, has been especially active in this regard, both in published papers (Cox 1972 and 1980; Benson 1976) and in their film," Mothers in Conflict, Children in Need." David Cox, Chairman of Ross, wrote (1972) that" Although some breastfeeding failures may be due to desire on the mothers' part not to breast …