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Using information and communication technologies to deliver human resource services (also known as e‐HRM) has become an important strategy for firms seeking to achieve a competitive advantage. A case‐based study was carried out with the purpose of investigating how four of the most competitive Mexican firms are implementing their e‐HRM strategy.

Literature from e‐HRM and human resource management in Latin America is reviewed and integrated. Four case studies developed in Mexican firms are depicted.

Evidence suggests that, to fully understand the way e‐HRM is used in firms from emerging economies, it is important to take into consideration local idiosyncrasies.

This study integrates Latin American dimensions of HR management in the study of e‐HRM, a budding research stream that is under‐investigated in emerging …