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The main purpose of this paper is to design the strategic plan or road map to guide the management to implement BSC under three levels corporate, department and division in a real estate organization. For all three levels, the management will have their own performance measurement system (PMS) supported by BSC, but it must be always bonded with the company’s vision and mission to successfully embed in all three levels of the real estate company. This study explores various theoretical approaches and models of the strategic management with specific reference to the issues confronted by the real estate company. The 7s strategic planning and value chain models are used to determine the strategic themes of the real estate company. The upgraded Theory Z has been adopted to critically examine the cause and effect relationship between financial and non-financial quadrants of the BSC. The refined …