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John Tribe's paper 'Education for Ethical Tourism Action' (10 (4), 2002) proposes an action-oriented ethical tourism curriculum based on Aristotle's notion of phronesis, aimed at developing a disposition towards 'good' action rather than 'correct' action. This paper investigates the implications of Tribe's paper for the pedagogy and practice of sustainable tourism. Drawing upon Aristotle, it is argued that principles are an important guide to developing and exercising phronesis (practical wisdom) for living a good life, and for the practice of sustainable tourism. The paper also examines issues related to theoretical or scientific knowledge (episteme) and skill development (techne), and argues for a praxis-oriented curriculum that incorporates: (1) knowledge of sustainable-tourism principles, and (2) practice in which learned principles and phronesis (practical wisdom) constitutively guide tourism action and good conduct …