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An online survey of 3,461 North American girls ages 8–12 conducted in the summer of 2010 through Discovery Girls magazine examined the relationships between social well-being and young girls' media use—including video, video games, music listening, reading/homework, e-mailing/posting on social media sites, texting/instant messaging, and talking on phones/video chatting—and face-to-face communication. This study introduced both a more granular measure of media multitasking and a new comparative measure of media use versus time spent in face-to-face communication. Regression analyses indicated that negative social well-being was positively associated with levels of uses of media that are centrally about interpersonal interaction (eg, phone, online communication) as well as uses of media that are not (eg, video, music, and reading). Video use was particularly strongly associated with negative …