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The current paper debates upon the importance of learning analytics, by underlining its place in current research directions and its influence in reshaping education with the aid of cutting-edge technologies. Definitions, successful examples of learning analytics tools, as well as the challenges of implementing them are revised. A special attention is awarded to learning analytics performed in social learning environments, due to their popularity and well-established value. In order to investigate the importance of learning analytics to end-users (students and teachers), a survey based on two questionnaires was performed and revealed the fact that advanced learning analytics features are highly requested in online environments. The questionnaires were filled by 59 IT teachers and more than 390 IT students, from various countries, fact that demonstrates the global significance of the study. Also, a model of …