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Despite the uptrend recorded for crude palm oil (CPO) production, yields and exports in general, and an improved overall performance in the last quarter of 2019, the low export price for most part of the year could not steer the industry away from a decline (4) in the total export revenue. Sustainable endeavours continue to dominate the palm oil research scene and rightfully so especially when the industry is faced with multi dimensional challenges. With land expansion being marginal, the importance of good agricultural practice and soil health cannot be relegated as a means towards narrowing yield gaps aside from improving the oil palm s genetic potential. The industry s pursuit for circular economy has also led to the adoption of key technologies at every level of the process value chain with zero waste as the ultimate goal. Apart from driving sustainability, the industry has also doubled its efforts in ensuring that palm oil is safe. It is evident that the natural properties of the palm oil make it a healthier and versatile choice for food and its derivatives, respectively. However, its processing methods though need further scrutiny and transformation to allay concerns of its safety. Moving towards a greener and cleaner future, environment-centric policies have helped accelerate the adoption of bio-based materials fuelling palm oil’s divergence further into the chemical and energy sectors. To advance the industry s commitment towards sustainability, the Malaysian