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The present study was conducted to find out the effects of advertisement on consumer behavior of university students (N= 150). A self-explanatory questionnaire was used to measure the effects of advertisement. The sample comprised of university students (University of Sargodha). Their age (18–24) was constant. Six brands were decided to be used as FMCG’s unit and inquiries were made with relevance to their advertisements. For results formulation chi-square, frequency and binomial test analysis were used and presented in tabular, bar graph, and pie chart form. The results revealed that advertisement persuades the consumer to at least buy the product once in a lifetime. The model used in the commercial influenced the consumers more as compared to keyword/caption. Results also revealed that consumers considered advertisement as a reliable source of knowledge as compared to others,(friend, neighbors, reference group) opinions. Advertisement can affect any income group, but expensive product and repetition of advertisement did not affect the purchasing attitude. The most preferred brand was Lux and second preferred brand was Safeguard. Consumers were influenced by the appeal and model used in the specific brand advertisements.