作者
Santosh Jagtap, Andreas Larsson, Viktor Hiort, Elin Olander, Anders Warell, Pramod Khadilkar
发表日期
2014/9/1
期刊
Design Studies
卷号
35
期号
5
页码范围
527-558
出版商
Elsevier
简介
Highlights
- We compared design processes for the BOP and TOP markets.
- Designers in the BOP sessions used problem driven strategy.
- Designers in the TOP sessions used solution driven strategy.
- BOP sessions were more information intensive.
- Design for the BOP can help to practice and improve a different set of skills.
The base (BOP) and the top (TOP) of the world income pyramid represent the poor people and the people from developed countries, respectively. The design of products for the BOP is an important ingredient of the poverty reduction approach that combines business development with poverty alleviation. However, the current understanding of the design for the BOP is limited. This study, using a protocol analysis, compared design processes for the BOP and TOP markets. The results indicate the difference between the design processes for these markets in terms of the design strategy employed by the …
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S Jagtap, A Larsson, V Hiort, E Olander, A Warell… - Design Studies, 2014