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Family researchers are often interested in dynamic complex processes that are present in daily life and regular activities, occur both within and between individuals, and unfold over various periods of time. Ecological Momentary Assessment (EMA) and other approaches for intensive, real-world data collection enable researchers to collect large amounts of information in people’s natural environments. We provide an overview of the rationale and benefits of using EMA methods and discuss the types of questions in family research that can be addressed with such intensive assessment strategies. There are many design and practical issues that researchers must consider when implementing EMA studies, and a brief overview of such considerations is provided. Finally, we discuss areas in family research where we believe it may be particularly useful to incorporate EMA methods, such as in interventions.