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This paper presents a new model that aims to contribute to the growing literature about the consequences of economic inequality: the economic inequality as normative information ƒmodel (EINIM). In short, we argue that the level of economic inequality works as a cue that people use to infer the normative climate in a given society – for example, the common features that define individuals, societal attitudes, or institutions. Inferring these norms can potentially guide individuals’ thoughts, emotions, and behaviours; alternatively, people may not comply with the normative climate because they do not identify with such society. We therefore analyse the factors influencing conformity with inequality – normative information. We discuss the theoretical and practical implications of the EINIM as well as new avenues for research.