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The degree of economic inequality may lead to different environments where people develop motives and behaviours that lend them higher chances of survival. However, the specific features attributed to an environment with a particular level of economic inequality have received little research attention. In this research, we explored how perceived economic inequality may influence the values inferred as normative in society. Results from three studies, one correlational and two experimental, showed that perceived normative values change according to the degree of perceived economic inequality in a given context: higher levels of perceived economic inequality are related to normative self-enhancement values, whereas lower levels of perceived economic inequality are related to normative self-transcendence values. These results are discussed in terms of how information on economic inequality is used to build …