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Business intelligence (BI) offers tremendous potential for business organizations to gain insights into their day-to-day operations, as well as longer term opportunities and threats. However, most of today’s BI tools are based on models that are too much data-oriented from the point of view of business decision makers. We propose an enterprise modeling approach to bridge the business-level understanding of the enterprise with its representations in databases and data warehouses. The business intelligence model (BIM) offers concepts familiar to business decision making—such as goals, strategies, processes, situations, influences, and indicators. Unlike many enterprise models which are meant to be used to derive, manage, or align with IT system implementations, BIM aims to help business users organize and make sense of the vast amounts of data about the enterprise and its external environment. In …