作者
Cristina García-Magro, María-Luz Martín-Peña, José María Sánchez-López
发表日期
2022/8/8
期刊
Journal of Business & Industrial Marketing
卷号
38
期号
2
页码范围
414-428
出版商
Emerald Publishing Limited
简介
Purpose
This study aims to investigate the impact of utilitarian, hedonic and social emotional mechanics in gamified digital platforms on the components of value co-creation.
学术搜索中的文章
C García-Magro, ML Martín-Peña, JM Sánchez-López - Journal of Business & Industrial Marketing, 2022