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The electrophysiological response to rewards recorded during laboratory-based tasks has been well documented over the past two decades, yet little is known about the neural response patterns in 'real-world' settings. To address this issue, we combined a mobile-EEG system with an augmented reality headset (which blends high-definition 'holograms' within the real-world) to record event-related brain potentials (ERP) while participants navigated an operant chamber to find rewards. 25 participants (age = 18-43, Male=6, Female=19) were asked to choose between two floating holograms marking a west or east goal-location in a large room, and once participants reached the goal location, the hologram would turn into a reward (5 cents) or no-reward (0 cents) cue. Following the feedback cue, participants were required to return to a hologram marking the start location, and once standing in it, a 3 second counter hologram would initiate the next trial. This sequence was repeated until participants completed 200 trials. Consistent with previous research, reward feedback evoked the reward positivity, an ERP component believed to index the sensitivity of the anterior cingulate cortex to reward prediction error signals. The reward positivity peaked around 235ms post-feedback with a maximal at channel FCz (M=-2.60±956μV, SD=1.73±956μV) and was significantly different than zero (p < 0.01). At a behavioral level, participants took approximately 3.38 seconds to reach the goal-location and exhibited a general lose-shift (68.3% ± 3.5) response strategy, and were slightly slower to return to the start location following negative feedback (2.43 sec …