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This study aims to explore the views of teachers from HEIs regarding sustainability in higher education. The qualitative research methods have been employed in this study, which involved in-depth interviews via semi-structured interviews. Interpretative Phenomenological Analysis (IPA) has been used to study and examine in detail the personal, lived-in experiences of the respondents. The study's findings highlight the various issues and challenges preventing higher education institutions from becoming sustainable. The authors have identified and explored that blurred vision of leaders, infrequent policy reviews, unethical conduct, demotivating organisation culture, lack of social contribution and huge investment demands are putting mounting pressure on the institutions and preventing them from being sustainable. Their myopic view of fulfilling short term goals and sheer focus on the profits and money minting are …