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The present study attempts to develop and empirically test a theoretical model of service robot use acceptance (SRUA) that intends to explain Indian customers’ willingness to accept the use of service robots in restaurant services by modifying the Artificially Intelligent (AI) Device Use Acceptance (AIDUA) model. The proposed model is grounded on the Cognitive Appraisal Theory, Unified Theory of Acceptance and Use of Technology (UTAUT) and Human–Robot Interaction (HRI) literature. The data collected through a survey generated 419 usable customer responses that were used to empirically test the proposed model using Structural Equation Modeling (SEM). Findings indicate that customers go through a three-stage process, which includes primary appraisal stage, secondary appraisal stage and the outcome stage, in determining their willingness to accept the use of service robots in restaurants. The results of …