作者
Matthew Stone, David Strong, Claudiu Dimofte, Elizabeth Brighton, Jesica Oratowski, Tingyi Yang, Manar Alkuzweny, Atean Asslani, Katherine Velasco, Michael Skipworth, Noe C Crespo, Samantha Hurst, Eric C Leas, Kim Pulvers, John P Pierce
发表日期
2023/5/1
期刊
Tobacco Control
卷号
32
期号
3
页码范围
315-322
出版商
BMJ Publishing Group Ltd
简介
Objective
To identify whether three types of cigarette pack designs, including three versions of graphic warning label (GWL) plain packs, one GWL absent and branding absent pack (blank) and the smoker’s own GWL absent and branding present pack (US), elicit different valence, type and levels of affect.
Design
US daily smokers (n=324) were asked to handle each of the five pack types and ‘think aloud’ their reactions. To avoid a muted familiarity response, exposure to their own US pack followed exposure to at least one GWL plain pack. Reactions were scored on a reactivity scale (−3 to +3) and the text was coded for speech polarity (−1 to +1) and emotive word frequency.
Results
Reactivity scores had excellent inter-rater reliability (agreement ≥86%; intraclass correlation coefficient ≥0.89) and were correlated with speech polarity (r=0.21–0.37, p<0.001). When considering their US pack, approximately two-thirds of …
学术搜索中的文章
M Stone, D Strong, C Dimofte, E Brighton, J Oratowski… - Tobacco control, 2023