作者
Lokesh Jain, Rahul Katarya
发表日期
2019/5/15
期刊
Expert systems with applications
卷号
122
页码范围
1-15
出版商
Pergamon
简介
Nowadays, with the widespread access to web 2.0, the social network plays an unbelievable role in knowledge sharing and diffusion of new products. People can share their views and can visit other's opinion about the particular material, news, products, artifacts and, trends, etc. anywhere, anytime, and anywhere. An Opinion leader is a critical person who can change, modify and transform other's view by their knowledge and proficiency. In this article, an innovative approach is proposed to discover the top-N local and global opinion leader within the community and social network respectively. Initially, we identified the community structure within the social network using the modified Louvain method and next identified the opinion leader using a modified firefly algorithm in each community. We also determined the global opinion leader within the same social network using the same firefly algorithm. The proposed …
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L Jain, R Katarya - Expert systems with applications, 2019