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Market mechanisms have been used in England to deliver efficiencies and concurrently to promote enhanced public benefit objectives. This creates a significant tension in local government. The National Procurement Strategy (NPS), a top-down New Labour policy was aimed at alleviating this tension by encouraging procurement processes and new markets that could deliver on both. This paper examines the initial results of a major evaluation of the NPS implementation involving three surveys of local government procurement officers. It concludes that the NPS has not been able to fully stimulate local governments to deliver both efficiencies and promote public objectives through demand-side market shaping approaches.