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Quick response (QR) codes are usually scanned in different environments, so they must be robust to variations in illumination, scale, coverage, and camera angles. Aesthetic QR codes improve the visual quality, but subtle changes in their appearance may cause scanning failure. In this article, a new method to generate scanning-robust aesthetic QR codes is proposed, which is based on a module-based scanning probability estimation model that can effectively balance the tradeoff between visual quality and scanning robustness. Our method locally adjusts the luminance of each module by estimating the probability of successful sampling. The approach adopts the hierarchical, coarse-to-fine strategy to enhance the visual quality of aesthetic QR codes, which sequentially generate the following three codes: a binary aesthetic QR code, a grayscale aesthetic QR code, and the final color aesthetic QR code. Our …