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Evaluating the effectiveness of parking policies to relieve parking demand pressure in central areas and to reduce car use requires an investigation of traveler responses to different parking attributes, including the money and time costs associated with parking. Existing parking studies on this topic are inadequate in two ways. First, few studies have modeled parking choice and mode choice simultaneously, thus ignoring the interaction between these two choice realms. Second, existing studies of travel choice behavior have largely focused on the money cost of parking while giving less attention to non-price-related variables such as parking search time and egress time from parking lot to destination. To address these issues, this paper calibrates a joint model of travel mode and parking location choice, using revealed-preference survey data on commuters to the University of Michigan, Ann Arbor, a large university …