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Safety and security are important considerations for the transit operator, but few empirical studies exist that measure the effectiveness of measures taken to improve transit safety either on actual crime (or other incident) data or transit passengers’ perceived safety. The current study focuses on the links between transit safety measures implemented in the Ann Arbor, Michigan, area; the visibility of these improvements to transit passengers; and perceived levels of safety. The findings indicate that the characteristics of passengers’ riding patterns, and whether a safety measure was noticed, all played some role in determining perceived safety. Additionally, ridership patterns and personal characteristics also affected whether passengers noticed safety enhancements. Of the measures undertaken, increased police presence and increased lighting proved most effective in increasing perceived levels of safety, and these …