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Mass-collaborative product development refers to a paradigm where large groups of people compete and collaborate globally to develop new products and services. In contrast to the traditional top-down decomposition-based design processes, the primary mechanism in mass-collaborative product development is bottom-up evolution. Hence, the issues underlying mass-collaborative processes are fundamentally different from those in traditional design processes. For example, instead of determining the best sequence in which activities should be carried out, the emphasis is on developing the right conditions under which product evolution can be fostered. Existing research on product development is primarily focused on top-down design processes. The evolutionary nature of mass-collaborative product development has received very little attention. Specifically, computational models for these processes have not …