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On November 16, 2023, the famed American rapper and business man Snoop Dogg announced on Instagram, 1 ‘‘After much consideration and conversation with my family, I’ve decided to give up smoke.’’With likes and comments, millions of Snoop Dogg’s followers, including other celebrities, supported what seemed like a decision by the music icon to quit smoking cannabis. The following day Snoop Dogg posted an image of himself with the caption,‘‘Natural high,’’and cannabis-and tobacco-related stocks dropped. 2 In the Netflix documentary, Grass is Greener, Snoop Dogg reported that he first tried cannabis as a child in 1977 (at age 6 or 7) and that he later decided to promote cannabis over cocaine through his music, 3 with iconic lyrics such as,‘‘Smoke weed every day.’’The rapper and entertainment superstar has played a pivotal role in normalizing and promoting cannabis through his investments in Casa …