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Aquaculture has been recognised for achieving multiple United Nations Sustainable Development Goals; its further growth depends on understanding, and responding to, societal perceptions in a broader context. Thus, this study aims to understand societal perceptions of aquaculture through a scoping review and media analysis. A scoping review identified 151 academic studies for inclusion in our five identified research clusters: (1) social acceptability, (2) growth and development, (3) media coverage, (4) sustainable aquaculture, and (5) consumer perceptions. Further, newspaper articles (n = 100) were sampled from the United Kingdom, Denmark, France, Spain, Turkey, and China; elsewhere all articles identified were included (Poland, 79; Hungary, 29; India, 70). The findings suggest that scientific and newspaper articles tend to present sustainability aspects in a simplified form. Key stakeholder groups …