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This research investigates the large hype surrounding big data (BD) and Analytics (BDA) in both academia and the business world. Initial insights pointed to large and complex amalgamations of different fields, techniques and tools. Above all, BD as a research field and as a business tool found to be under developing and is fraught with many challenges. The intention here in this research is to develop an adoption model of BD that could detect key success predictors. The research finds a great interest and optimism about BD value that fueled this current buzz behind this novel phenomenon. Like any disruptive innovation, its assimilation in organizations oppressed with many challenges at various contextual levels. BD would provide different advantages to organizations that would seriously consider all its perspectives alongside its lifecycle in the pre-adoption or adoption or implementation phases. The research …