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We report the results of four experiments in which we explored the flexibility and fallibility of associative recognition memory. In each experiment, pairs were studied one or more times, and the task was to discriminate intact from rearranged pairs. The critical findings are that the pattern of false alarm rates was dependent on the nature of the recognition procedure (e.g., ratings vs.yes-no) and the situation in which the task was performed. The specific pattern of findings suggest that subjects adopt different recognition strategies in order to achieve a desired level of performance in the most efficient manner possible by varying the degree to which they base their decisions on familiarity versus recollected information. Implications for theories of recognition memory are discussed.