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Sales promotion tools include coupons, price rebates, price-offs, sampling, bonus pack, continuity programs, premiums, specialty advertising, contests, and sweepstakes. A bonus pack is an offer of extra quantity/unit (s) of a product without any price increase. In the absence of behavioral research on bonus packs, a study relied on intuition and literature on price discounts and coupon promotions to arrive at a number of potential factors that could impact consumer response to bonus packs. An attempt was made to understand the determinants of purchase intentions and stock-piling tendencies of bonus packs. Perceived value and liking for the brand were found to be positively associated with purchase intentions. Also, the more consumers think the bonus packs are in limited supply, the stronger their purchase intentions. Surprisingly, consumers' skepticism of the quantity offered actually had a positive impact on …