作者
Foo Ho, Beng Ong, SeonSu Lee
发表日期
1997/1/1
期刊
Journal of Marketing Theory and Practice
卷号
5
期号
1
页码范围
42-51
出版商
Routledge
简介
The purposes of the study are (1) to compare the shopping orientations among Chinese, Filipino and Japanese shoppers; and (2) their willingness to purchase a specific product classification (either hand tools or kitchen utensils) from nine different purchasing sources. Data (N=684) were collected via a questionnaire from a convenience sample of 1,000 respondents. The results of the study indicate that Asian shoppers do not differ much in terms of their shopping orientations except for a few situations. Asian shoppers were also found not to differ much in their willingness to purchase from different purchasing sources. Implications for marketing and practice are discussed.
引用总数
学术搜索中的文章
FN Ho, BS Ong, S Lee - Journal of Marketing Theory and Practice, 1997