作者
Foo Ho, Beng Ong, SeonSu Lee
发表日期
1997/1/1
期刊
Journal of Marketing Theory and Practice
卷号
5
期号
1
页码范围
42-51
出版商
Routledge
简介
The purposes of the study are (1) to compare the shopping orientations among Chinese, Filipino and Japanese shoppers; and (2) their willingness to purchase a specific product classification (either hand tools or kitchen utensils) from nine different purchasing sources. Data (N=684) were collected via a questionnaire from a convenience sample of 1,000 respondents. The results of the study indicate that Asian shoppers do not differ much in terms of their shopping orientations except for a few situations. Asian shoppers were also found not to differ much in their willingness to purchase from different purchasing sources. Implications for marketing and practice are discussed.
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