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The question of place is becoming more important in an increasingly globalised, cosmopolitan world. Has the global flow of culture and the movement of people around the world meant a decline in the importance of place as a form of identity? Have local, regional and national identities lost their significance for people? The article begins to explore these key issues. In particular it looks at Ireland which, from the 1990s, moved from being relatively insular and homogeneous to becoming one of the most globalised societies. The authors use a mixed method approach. First they examine data from the International Social Survey Project (ISSP) to see if there is any evidence of a decline in identity with place, how this varies between rural and urban dwellers, and levels of age and education. They then use findings from a qualitative study to examine the complex ways in which people talk about and identify with place …