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In response to this special issue, concerned with methods and measurements, a comprehensive review of the last 5 years of qualitative research was conducted in the top five journals that primarily publish articles pertaining to the hospitality industry. A total of 197 articles were read and analyzed for this review with a focus on the state of trustworthiness in the contemporary hospitality literature. An outline of the methods, techniques, and successes are presented in this review as are recommendations for scholars, journal editors, journal reviewers, and our partners in industry who use qualitative data for many reasons including but not limited to employee satisfaction surveys, market focus groups, and employee exit interviews. In addition, the relatively novel and nascent ideas regarding empirical rigor such as transparency and replicability are introduced to the hospitality field.