作者
Martin Charter, Ken Peattie, Jacqueline Ottman, Michael J Polonsky
发表日期
2002/4
期刊
Centre for Business Relationships, Accountability, Sustainability and Society (BRASS) in association with The Centre for Sustainable Design, April
卷号
324
简介
· What is ‘the environment’? 10· What is ecology? 10· What do people mean by ‘environmental quality’? 10· What is the concept of sustainability? 10· What is green consumerism or socially conscious consumerism? 10· What is sustainable consumption? 11· What is the stakeholder concept? 11· What is marketing? 11· What is ecological marketing? 12· What is greener marketing? 12· What is sustainable marketing? 12
引用总数
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M Charter, K Peattie, J Ottman, MJ Polonsky - … , Accountability, Sustainability and Society (BRASS) in …, 2002