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Indonesian travel and tourism have grown to become one of the largest economic sectors in the world. Tourists are the main source of income for gross domestic income in Indonesia. However, although Indonesia as a beautiful archipelago country has so much offer to foreign and local tourist, until now it fails to give their potential to the country. Furthermore, the COVID-19 situation made Indonesia tourism worse. Travelling is banned as a consequence of lockdown in Indonesia. Business and economic need to adjust into their new normal. Unfortunately, in the midst of the current era of Internet technology and new normal, Indonesia’s tourism promotion is considered to be uneven and unwell targeted. Many tourist destinations are very interesting and clean but not yet known by potential tourists both from domestic and abroad due to the lack of targeted promotions and re-branding of a safe place to visit. Seeing to this problem, this study aims to propose an integrated tourism system called SONIA, by using a Service-Oriented Architecture (SOA) and an Artificial Intelligence (AI) model to build a personalized recommender system. Through this system integration model, a significant socio-economic benefit can be made for tourism sector in Indonesia. The results of the research will be exploited for the tourism industry and Indonesia’s participation in the global tourism competition market.