作者
Syed Far Abid Hossain, Zhao Xi, Mohammad Nurunnabi, Khalid Hussain
发表日期
2020/7
期刊
Sage Open
卷号
10
期号
3
页码范围
2158244020939536
出版商
SAGE Publications
简介
The article analyzes the role of driving m-commerce with social networking and therefore provides insight into how the application of mobile apps influences customers’ perceptions on purchasing products online and on the mode of payment. The consumers are engaged in social interactions through the internet by the new opportunities provided by social media. These interactions provide and generate certain values for both businesses and consumers. An upsurge in the application of social media on mobile phones by users is evident, giving optimism and the ability to view the role of the integration of m-commerce into social media. Certain criteria like mobile app compatibility, trust, perceived value of mobile phone apps for online shopping, and online payment are examined from the point of view of consumers who purchase products, save purchase time, and provide easy use and security through social …
引用总数
20202021202220232024316211713