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Language shapes thought, and ageist language invisibly spreads ageist thinking. Observing that embodiment theory has largely neglected to theorize age (a universal intersection), the author expands that theory. Here is a first attempt to fully critique the term ‘aging’ wherever it implies ageism, and to suggest alternative language for ‘aging’ in both its adjectival and its nominative forms. The essay also historicizes the recent move in cultural studies of age toward using the term ‘age’ (as in Age Studies) instead of ‘aging’. Gullette argues that wording that replaces aging and explicates ageism helps undo submission to the ideology of life-course decline, liberating observation, potentially undoing internalized ageism and lessening the widespread fear of growing older.