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In this paper, we present a framework for evaluating the QoE of a service that includes functional and non-functional service requirements. Non-functional requirements are classified into objective, subjective, and business parameters that affect Quality of Service (QoS), Quality of Experience (QoE), and Quality of Business (QoBiz), correspondingly. As those metrics have a strong dependency between each other, we discuss how the QoE of a web-based Over-The-Top service (OTT) can be evaluated taking into account subjective, objective and business parameters. The functional service behavior is described by an Extended Finite State Machine (EFSM) in which non-functional objective, subjective and business-related parameters are tracked using context variables and corresponding updating functions. These parameters are used to evaluate the QoE of the service. We show that the corresponding model allows …