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Data are accumulating daily at an extremely massive rate. In most cases, they become extremely difficult to maintain and handle, particularly because of the vast volume of data that originates from social media platforms and the internet in general. These data are presented in a variety of formats and have a variety of structures (structured and unstructured). Additionally, these data come from a variety of sources. Companies are developing a variety of tools and software to process, store, and manage these data, as well as to monetize the data they collect. The term “business intelligence” (BI) is used to describe an ecosystem of tools that can transform raw data into actionable insights. After that, the information is used to help make better strategic, tactical, and operational decisions and gain better strategic, tactical, and operational insights. This helps drive corporate performance. Commonly, a BI package will involve …