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Oil is the primary non-renewable energy source currently “fuelling” the global economy. While the rising cost of international crude oil has certainly bolstered efforts to develop renewable energy sources, their share of global energy consumption remains negligible despite these efforts. The evolution of technology has an impact on all aspects of the energy market and all regions of the globe. The extremely competitive and global petroleum industry encourages the global dissemination of technology. With sustained high oil prices expected, it's worth asking if there are ways to improve production and distribution of this precious energy commodity, such as through the application of cutting-edge information and communication technologies.